Are you mobile optimized?
by Ryan Garnett on June 10th, 2016Although we aren’t quite at the half way point of the year, many organizations have already started to plan their holiday campaigns. We’ve certainly started with some of our clients, particularly as building a highly integrated campaign becomes ever more important. In building an integrated … Continue reading Are you mobile optimized?
Are you effectively managing your time?
by Katie Dudley on April 28th, 2016I’m nearly certain that you’d agree with me that strong time management skills are key for busy, multi-hat wearing fundraisers. Every fundraiser I know has their set of time management tricks. Outlook reminders. Highlighters. Multi-coloured pens. The “mark as unread” option (a personal favourite of … Continue reading Are you effectively managing your time?
Introducing Tara Lepp, CFRE
by Lynne Boardman on April 13th, 2016Harvey McKinnon Associates (HMA) is thrilled to announce that Tara Lepp, CFRE, has joined our team of direct response fundraisers. With a wealth of experience in both non-profits and direct response agencies, Tara joins HMA as Senior Account Manager. Tara says, “I’m excited to join … Continue reading Introducing Tara Lepp, CFRE
Have you tried Facebook Advertising?
by Ryan Garnett on April 9th, 2016How many of your likes do you expect you’re reaching through your Facebook posts? 100%? 75%? 50%? The truth is that you’re likely only reaching 5-10% of your likes. Maybe 15% if you’re lucky. Why? Because this is exactly the way Facebook wants it. They … Continue reading Have you tried Facebook Advertising?
Should Your Organization be Using Premiums?
by Ryan Garnett on March 30th, 2016For those of you who may not be aware, a premium is a small gift that organizations will include in their direct mail fundraising appeals. If you are a donor you know all too well what these are all about. The cards, labels, note pads, … Continue reading Should Your Organization be Using Premiums?
