Last week I was looking back at our most viewed blogs from 2015. I was surprised to see that the highest views, by far, were to a blog post that was originally posted in 2012. It was titled Do you know your donor attrition rate? … Continue reading Do you know your donor retention rate?
If you have teenagers (or have been one), you know the person the world revolves around. Or if by some quirk of nature your kids are model cherubs, think back to that blind date. “Enough about me,” your companion said. “Let’s talk about you. What … Continue reading Why Me?
One of my favourite questions to ask when presenting at conferences is ‘What percentage of retail sales come from e-commerce (online purchases)?’ The guesses are usually pretty high – 30%, 50%, 70%. I’ve even heard some people say 90%. The correct answer is 7.2% (yes, … Continue reading Direct Mail continues to play a starring role, even as online giving rises
By building a monthly giving program, organizations can ensure a steady cash flow and deepen relationships with existing donors. Here’s a few important steps to help you build your monthly giving program: 1. Organize a backend system for payment processing We recommend organizations collect donations … Continue reading Five Steps for Building a Monthly Giving Program
Canadians are known for many things. Maple syrup. Hockey. Saying sorry all too often. And of course, Justin Bieber (We really are sorry about that one…) But Canadians are also unique for our giving habits. Some of the ways that we give are quite different … Continue reading You say we’re uniquely Canadian, eh?