If you were to pull out a direct mail pack from any time prior to 2010 what are some things that you notice? The pack likely is very basic in its design, possibly including a short teaser, “Your gift enclosed”, “Renew your support today” or … Continue reading If It Ain’t Broke Don’t Fix it
How often do you think about your donor journey? Whether it’s online or offline, thinking about, and building a great donor journey is key to your success. A great donor journey ensures that your donors don’t get lost along the way. You need to lead … Continue reading Building Your Donor Journey